Rafael Reina has worked for almost two decades in the most prestigious Latin American agencies including: Ogilvy, Leo Burnett, Digitas, Proximity and Publicis One, being in charge of digital and creative projects. He recently assumed the responsibility of managing the creative operation as Chief Creative Officer of Ogilvy Mexico & Miami.

His work has been recognized at creativity festivals such as: Cannes, Clio, New York, One Show, Webby, FIAP, El Sol, Wave, Ojo de Iberoamerica, El Dorado and Effie. He was involved in one of the most awarded digital campaigns in Colombia and is also the winner of the country’s first Grand Prix in Cannes.

Recognized by Adlatina as one of the best creative young people of the region. He started his career in a videogame and software development agency, where he rose to become a Gaming Director. In October 2008, he decided to change his career and joined the BBDO network with Proximity, arriving in Leo Burnett Colombia in 2010, where for almost 9 years he helped transform the agency with a vision of innovation, improving the creative and digital reputation of Leo Burnett and Publicis One, during the 5 years that he led the creative operation of Ogilvy Puerto Rico, he transformed the operation from being agency number 13 of Puerto Rico to being number 4 of Iberoamerica. Now, Rafael seeks to use all his knowledge in creativity, technology and leadership to take the advertising industry in Mexico and Miami to a new level.