Saulo Rocha

DAVID Madrid | Chief Creative Officer

Born and raised in Brasília, Brazil, Saulo Rocha is the CCO at DAVID Madrid. In recent years, he has been listed in Adweek’s Creative 100(2021), Forbes Spain’s Top 100 Creatives twice(2023 and 2024), and ranked #4 Creative Director in the world by the Cannes Lions Festival(2021). He is the proud recipient of 65 Cannes Lions, including 2 Titanium and 5 Grand Prix.

In 2019, he established DAVID Madrid along with Pancho Cassis and André Toledo. In its short history, the agency has been named AdAge’s A-List International Agency of the Year, produced two Super Bowl spots, ranked twice in Cannes Lions’ Top 10 Most Creative Agencies, and worked for big brands such as Burger King, Milka, Halls, Netflix, Coca-Cola, Dole, Twitter, Danone, Dove, Activision, Corona, and more.

Previously, Saulo worked for three different LOWE offices: Brasília, São Paulo, and Madrid. At the latter, LOLA MullenLowe, he became Global Creative Director and helped the agency to be ranked as WARC’s best agency in Europe in 2019 and one of the Top 10 European Agencies of the Decade according to Cannes Lions.

In his 17-year-long career, he has collected 450+ awards in important international festivals such as Cannes Lions, D&AD, The One Show, Clios, LIA, Andys, Effies, and more.

Awards
Cannes Lions 65x: 2 Titanium, 5 Grand Prix, 9 Gold, 18 Silver, 31 Bronze
D&AD 25x: 5 Yellow, 6 Graphite, 14 Wood
One Show 34x: 1 Grand Prix, 14 Gold, 10 Silver, 9 Bronze, 33 Merit
Clios 59x: 3 Grand Prix, 14 Gold, 23 Silver, 19 Bronze
LIA 72x: 3 Grand Prix, 27 Gold, 18 Silver, 19 Bronze
And 200+ other awards in festivals such as Andys, Eurobest, Ciclope, Art Directors Club, El Ojo de Iberoamerica, El Sol, New York Festival, and more.

FDA